Facebook marketing is becoming increasingly more difficult as Facebook continues to change the rules – but because more than half a billion people using it – your business needs to be there.
CREATE YOUR PRESENCE
Create your Facebook fan page at Facebook.com/page. The terms of service say you cannot use a personal profile as a business. Simply walk through the steps on the screen to create the basic page you need to get started.
CHOOSE A PROFILE PICTURE AND TIMELINE COVER
Your profile picture should be your logo if you're promoting a company - a professional headshot if you yourself are the brand. Whatever photo you choose here, make sure it is the same photo you use on all other social media outlets. This is critical to help you establish brand recognition. The over photo is an image that shows behind your profile photo. This is a great way to make an impression and get creative. Do not post any sort of promotional content, or anything that may infringe on someone else's copyright in this space. Facebook wants you to use their ad platform, not your cover photo, for promotions.
INVITE CONTACTS TO "LIKE" YOUR PAGE Without fans, your page doesn't get any exposure. When you're first starting out, reach out to people you're already connected with – both on and off Facebook to ask them to like your page. You'll get a head start on your page numbers, and may create a viral effect because friends of friends will like the page and so on.
You can also gain fans by:
Embedding your Facebook widget on your website
Tell your email subscribers
Add the Facebook URL to your email signature Web Traffic Flood - 10 -
Encourage your fans to tag photos
Load videos on your Facebook and embed them to your website
Run a contest
Link to your Twitter account
Add your Facebook URL to print media such as business cards
Add a link to your Facebook page on your Facebook profile
CREATE COMPELLING CONTENT
With the number of brands out there vying for customer attention, it can be incredibly easy to get lost in the shuffle. That's why in order to be one step ahead of the rest of the game; your content needs to be compelling.
Here are some tips to consider as you craft your posts:
Create value. Why would a fan want to read what you just published? Would you share what you posted in conversations with friends? If so, would it be shared the same way you just wrote it?
Make sure you're human. It's okay to, and is expected, to sound like a person. You can write here the way you speak. If your posts come off sounding too much like a sales pitch or a press release, people will ignore you.
Create an editorial calendar. Take time every week to list the post topics you want to cover can help you. Define your goals. Come up with post ideas that will help you reach those goals, either create your own content, or find the content already out there, create or find images to accompany the posts, and write them.
Keep your posts short, so they can be easily scanned as a user scrolls through their news feed.