One of the biggest hurdles new internet marketers face is choosing what type of information product to create.
Since you most likely want to make a profit off of this, you need to create an information product that solves a problem or tells people how to do something.
Solving problems is profitable.
Also, you want to make sure that there’s a decent sized audience for this product, and you want to make sure that they have money to spend.
So you wouldn’t want to create an information product that solves a really obscure problem that is only faced by a tiny group of people. And you wouldn’t want to create an information product that appeals to a crowd that has no money to spend, such as young teenagers or children.
Here is a list of evergreen product ideas where you will always find a hungry crowd. Provide these people with a genuinely helpful solution to their problem and you will have a grateful crowd that will come back again and again:
Curing romantic woes
Making money online
Driving targeted traffic to websites
This doesn’t mean that you should only stick to that list, by any means. If you have a skill and you can teach other people - for instance, as we mentioned earlier, applying makeup or painting a portrait or arts and crafts or home repairs - by all means create an information product around it.You need to make your information product stand out, so you would want to develop a method that lets people learn how to do something quickly and easily, and emphasize that when promoting your product.