The first thing you’ll want to do is decide exactly what type of product you’d like to create. This could be an info product, an eBook to be sold via Kindle and other outlets, a video series, or something else that will appeal to your target audience.
Remember that some types of product formats may work better for certain topics and markets than others. For example, some people prefer to read content while others prefer to watch it in video format. Just the same, different groups of people do better at learning new material in various formats, such as detailed, step by step tutorial guides or comprehensive, “watch over my shoulder” videos.
Additionally, you can repurpose the same product into several different iterations in order to get the most out of it. For example, an eBook created with the intention of being sold on ClickBank could also be sold on Amazon for Kindle, Barnes & Noble, Smashwords and other platforms. You could even use the same basic content to create a video series!
There are even other ways of repurposing content so that you’re able to extend the value of every product. For example, a single book could have its content converted into many different formats.
Multiple formats will give you a wider distribution net and far more income than you ever thought possible, all without having to invest in additional products until you have recovered your initial investment!