Let’s take a look at a few of the most common types of landing pages:
- Squeeze Page – A squeeze page is a type of lead generation page that is designed to collect email subscribers. It’s one of the most common types of landing pages. Typically, a squeeze page asks for a name and email address, and generally offers something free to whoever submits their information to encourage participation.
- Click Through Page – This type of landing page is very simple and has one primary goal: to get people to click through to another website where they can buy something. This type of page may present a discount offer, bonus offer or some other incentive in order to encourage purchases, or it may just list some quick benefits or a offer a short review.
- Lead Capture Page – A lead capture page is a type of squeeze page, however it collects more information than a typical squeeze page, which usually only asks for a name and email address. A lead capture page may ask for this information for a specific purposes (such as requesting more information about a home loan) or general (just gathering information for later use.)
- Viral Page – Viral landing pages are created with the purpose of generating buzz for a product or event. These pages have two major elements: killer content that gets people excited, and a method (or multiple methods) of sharing that content. Typically there will be buttons to allow easy sharing on Facebook, Twitter, and perhaps other networks such as Google+ and Pinterest. These pages may also contain elements of other pages such as squeeze pages or lead generation pages.
- Product Detail Page – These types of pages are standard in certain markets like the real estate market. They present information about a specific property (or a product, service, etc.) The primary purpose of this type of page is to get the sale or at least to collect leads that might eventually lead to a sale. This type of page is usually created for a single product (where there is only one single item available, such as a house or a car), but may occasionally be used for other purposes.
- Video Landing Page – Video landing pages are typically hybrid pages that feature elements of one of the other pages. For example, you could have a video squeeze page, or a video lead generation page, or even a video product detail page.
- Review Page – Review pages present a review of a specific product or service. They are similar to a click through page in that their primary goal is to encourage purchase of a product, however the information is presented in the form of a review. Most other elements of the page will mimic a click through page.
There are other types of landing pages, too, but these are the most common. In fact, any page can technically be a landing page, however you don’t generally want your landing page to be cluttered with a bunch of navigation links and advertising like the rest of the pages on your site might be. Instead, it should be clean and highly-focused on a single, specific purpose. Specificity is crucial with regard to landing pages.