You’ve heard it once, you’ve heard it a million times, the money is in the list. All successful internet marketers know the value of list building and email marketing.
And if you are an online marketer who is looking to establish a foothold in your market, while consistently building your brand and a solid relationship with your market, you’ll quickly discover that email marketing is one of the most important aspects to your online marketing.
So, what exactly is email marketing and list building?
If you are new to the idea of building massive campaigns and making money with email marketing, here is a quick overview of what it involves and how it can benefit any online business you are involved in:
With list building, you are creating squeeze pages (also referred to as opt-in pages) that offer potential subscribers with the option to join your list or newsletter, in exchange for free information such as an ebook, report, course, etc.
Each time a visitor to your squeeze page enters in their name and email address, they are added to your database, and become an active subscriber of your autoresponder. Two popular autoresponders are GetResponse and Aweber.
List building allows you to connect with your target audience, and helps facilitate the process of an active subscriber becoming a customer, by giving you the opportunity to direct them to specific products, exploring what your target audience is actively buying, and what kind of products or services they are likely to purchase from you.
With email marketing, you take this database compiled of verified leads who have chosen to join your list, and you send out a balanced campaign that features both free content, useful information and helpful resources, with paid advertisements, affiliate marketing products and promotional emails.
When it comes to setting up an email campaign, you can choose being developing a single opt-in campaign or a double opt-in one.
With single opt-in, the prospect only has to enter in their name and email address to be instantly added to your autoresponder, however with a double opt-in requirement, they must confirm their request prior to being added to your list.
For the most part, professional marketers use double opt-in simply to actively verify subscription requests, and to avoid any possible problems with sending unsolicited email, while following the CANSPAM act, which requires that potential subscribers confirm or verify their request to join a list, by clicking on an activation link sent to their email after initially signing up to an autoresponder.
This email is sent out automatically by your autoresponder service, it is not something that you need to do manually, so rest assured, setting up a double opt-in email campaign is exceptionally easy to do.
Whether you are involved in niche markets or mainstream business, building highly targeted, relevant mailing lists is a critical element in a successful campaign.
Here’s how the system works…
- You send highly targeted traffic to a squeeze page where they opt in to your list to get your free report (these are your leads to keep).
- You direct your new prospects to an affiliate website and make up to 100% commissions to recoup your ad spend/effort you spent driving free traffic
- Your autoresponder follows up automatically with multiple back-end offers for related products and services.
And it all runs 100% on auto-pilot!
Your main goal as an affiliate is to drive traffic to your squeeze page and convince people to opt-in to your list so you can follow up and pre-sell your prospects with quality content.
Why?
Think about this…
If you spend time and money to drive traffic to a merchant’s website, fewer than 5% will buy. So what happens to the 95% who don’t buy? If you aren’t capturing your visitor’s email addresses, you’re throwing money right down the drain.
If you get people to join your list first, you can sell multiple products to the same prospects and maximize your advertising efforts. The long term profit potential of your business relies on repeat sales from the same customers.
Can you see why it’s so important to capture leads?
Why continue spending money on ads, sending people to the same page and hoping for a sale, when you can get them on your list first and have more control over the conversion process?
You’ve got to expose people to your message multiple times to maximize your chances of making a sale. This will save you so much time and money you’ll wonder why you ever did it any other way.
Before you even think about generating traffic to your site, you need to make sure that your marketing system is in place first so you can maximize your profit from the traffic you drive to your site.
The basic components of a funnel are:
- A hot product to promote
- A squeeze page to collect leads
- A follow up system to sell for you
- And traffic…
Once you learn how to set your marketing system up correctly, you can do it over and over in any profitable niche market.
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As always, Good Luck in your journey to make money online.
Let me know if I can help you in any way.
